Success In Advertising and Promotion (Success Studybooks)

Type

Book

Authors

Don Milner

ISBN 10

0719553717

ISBN 13

9780719553714

Tags

Advertising, Marketing, Sales & Selling

Description

This is an introduction to the principles of how advertising and promotional decisions are made and how advertising campaigns are carried out. The author explains the role of advertising and promotion within a broader business strategy, covering the full range of types of advertising. The book caters for students following the syllabuses of Advanced level work, BTEC National work, NVQ level 3 studies and Advanced GNVQ. - from Amzon

Number of Copies