Public Relations: Principles and Practice
Type
Book
Authors
ISBN 10
1861520913
ISBN 13
9781861520913
Category
Entrepreneurship and Organization Behaviour
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Publication Year
1997
Publisher
Pages
325
Description
The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes, detailed case studies and end-of-chapter questions; to tackle the issues involved in the principles of public relations as we begin the new millennia. The text will help students and practitioners develop knowledge and skills in the arena of public relations. - from Amzon
Number of Copies
2