Marketing Destinations and Venues for Conferences, Conventions and Business Events (Events Management)

Type

Book

Authors

Rob Davidson

Tony Rogers

ISBN 10

0750667001

ISBN 13

9780750667005

Tags

Economics, Finance, Hospitality, Travel & Tourism, Management, Public Relations

Description

Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:* Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments - from Amzon

Number of Copies