The Fundamentals of Hospitality Marketing (Tourism & Hospitality)

Type

Book

Authors

Steve Mawson

ISBN 10

0826448321

ISBN 13

9780826448323

Tags

Hospitality, Travel & Tourism, Service, Marketing

Description

The Fundamentals of Hospitality Marketing is essential reading for students on degree- and diploma-level courses in leisure and tourism. Practitioners in the industry who have not had the opportunity for a formal course of marketing training and who want to increase their knowledge and understanding of marketing will also find this book of great benefit. Carefully structured to be used in the teaching weeks of one semester, this is the first short, concise, affordable marketing textbook for students of hospitality. Each section of the book is directly related to the hospitality industry through the use of up-to-date examples. - from Amzon

Number of Copies