Advertising

Type

Book

Authors

Roderick White

ISBN 10

0077094581

ISBN 13

9780077094584

Tags

Advertising, Marketing & Sales

Description

This is a revised edition of a comprehensive, practical and contemporary introduction to the core concepts and practice of advertising. The new edition has been substantially rewritten to reflect the impact of new media and research methods, and the new emphasis on integrated communications and international branding. The text includes coverage of ad agency functions, how to assess the effectiveness of advertising, and how to create a successful ad campaign - all illustrated with numerous recent case histories and examples of current advertising material. - from Amzon

Number of Copies