Selling and Sales Management (8th Edition)

Type

Book

Authors

David Jobber

Geoffrey Lancaster

ISBN 10

0273720651

ISBN 13

9780273720652

Tags

Sales & Selling, Sales

Description

Selling and Sales Management 8/e is essential reading for all marketing and management students and practitioners, in particular those with specific interests in the world of sales. The text is split into five logical parts: Sales Perspective, Sales Technique, Sales Environment, Sales Management and Sales Control. This edition places emphasis on international aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include Sales Strategies, Key Account Management, Sales Forecasting and Budgeting, and the Role of Selling in Marketing. - from Amzon

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