Marketing Management and Strategy (4th Edition)
Type
Book
Authors
ISBN 10
0273693980
ISBN 13
9780273693987
Category
Business
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Publication Year
2006
Publisher
Pages
464
Description
Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses. - from Amzon
Number of Copies
2
