Marketing Management (12th Edition)
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Type
Book
Authors
ISBN 10
8120327993
ISBN 13
9780131457577
Category
Sales and Marketing
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Publication Year
2006
Publisher
Pages
816
Tags
Description
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice. - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 370 |
HF5415.13 .K64 2006 |
1 | Yes |